Competitive Intelligence - Recent Engagement Examples

Competitive Intelligence & Analysis:  Performed competitive intelligence for Top 3 oil major focusing on competitive lubricants marketing budgets and strategies globally.  Analyzed top 4 competitors in space.  Defined critical strategic attributes required to counter market tactics, identified marketing spent budgets to tactical level, tactical programs in various global market regions and supporting organization structures.  End result defined market allocations of various marketing spent categories broken by world regions, tactics and supporting programs of marketing strategies with focus on global and regional marketing organizations.

 

Competitive Intelligence & Analysis:  Performed competitive intelligence for Top 3 cell phone maker focusing on competitive networking business for its top 5 competitors.  Focus was to determine marketing budgets and strategies globally.  Defined critical strategic attributes required to counter market tactics, identified marketing spent budgets to tactical level, tactical programs in various global market regions and supporting organization structures.  Understood the methodologies competitors were deploying to allocation of its marketing budgets and tactics both at the corporate level and at a regional level.  End result defined market allocations of various marketing spent categories broken by world regions, tactics and supporting programs of marketing strategies with focus on global and regional marketing organizations.

 

Competitive Intelligence & Analysis:  Performed competitive intelligence for Top 5 Hospitality Organization (managing more than 5,000+ properties globally) focusing on competitive networking business for its top 3 competitors.  Focus was to determine marketing budgets and strategies globally.  Defined critical strategic attributes required to counter market tactics, identified marketing spent budgets to tactical level, tactical programs in various global market regions and supporting organization structures.  Understood the methodologies competitors were deploying to allocation of its marketing budgets and tactics both at the corporate level and at a brand level with second layer focus on regions.  End result defined market allocations of various marketing spent categories broken by world regions, tactics, corporate vs. brand allocation, corporate vs. regions and supporting programs of marketing strategies with focus on corporate and brand level marketing organizations.

 

Competitive Analysis:  Developed a methodology to analyze the strategic positions of a client company vis-à-vis the competition.  The methodology includes qualitative and quantitative analyses of the specific competitive environment.  The analysis resulted in an assessment of the client's relative competitive position and the development of alternative strategies to assist the client in maintaining or achieving a competitive advantage in the selected market.

Competitive Analysis:  Conducted a competitive benchmarking analysis for a manufacturer of battery chargers and welders.  This included developing an information gathering plan, conducting the primary and secondary research, analyzing the data and presenting the findings.  The analysis identified the strategic position of the client versus the competition.  Competitive profiles were defined which included strengths and weaknesses, operational capabilities, technical capabilities, and strategies. 

Competitive Analysis:  Performed a competitive analysis and designed an internal process to monitor competitive intelligence for a manufacturer of pharmaceuticals.  Analyzed competitor's markets, operations, management, strategies, and technologies.

Competitive Analysis:  Conducted competitive analysis for a tactical weapon system program.  Analyzed customer priorities, determined market entrance requirements and identified most likely competitors.  Performed functional benchmark analysis to determine client's competitive position.  Assessed relative cost position of client versus the competition.

Competitive Benchmarking:  Performed a competitive benchmarking analysis for a precision machining company.  Developed profiles of main competitors describing technical capabilities, major customers, strategies, pricing, and internal resources.

Strategic Market Planning:  Worked with the top management of a rapidly growing plastics manufacturer to develop a market based business strategy and a strategic market plan.  The plan encompassed market segmentation, product mix and development, sales incentive systems, competitive analysis, marketing/sales resource allocation and potential acquisitions.

Market Assessment:  Performed a study to determine the feasibility of a defense contractor selling internal engineering services to the commercial market.  Determined the capabilities of potential competitors, estimated the potential market size and determine the characteristics of the market.

Market Assessment:  Conducted a project to analyze the environmental remediation, industrial waste treatment and plasma industrial products markets.  Gross market size was determined, markets were segmented, competitors were identified and opportunities defined.

Market Assessment:  Performed a competitive market assessment study for a defense contractor.  The objective of the study was to analyze the engineering graphics market in a five state area, to determine the capabilities of the current market participants, to estimate potential market size and to determine the characteristics of the market place.