Marketing & Sales Strategy - Recent Engagements Examples

  • For a Fortune 50 Telecommunication company, managed the marketing and sales strategy for multiple markets and product brands.  Developed and executed brand promotion programs, test marketed new products, designed and implemented new packaging, and shut down underperforming products
  • Led over 20 product launches for a Fortune 500 Consumer Packaged Goods Company.  Activities involved included market assessments, focus groups, business case development, customization of a product launch models, development of success criteria, project implementation management, sales and marketing leadership, retailer introductions and ongoing measurement
  • For a Fortune 500 Consumer Packaged Goods Company, managed the marketing and sales strategy for multiple laundry and cleaning brands.  Developed and executed brand promotion programs, test marketed new products, designed and implemented new packaging, and shut down underperforming products
  • Developed “Relationship Strategy” methodology for creating, negotiating, and managing CPG strategic alliances.  Led capability development in this area for a number of Large Consumer Product Companies
  • Developed and implemented pricing strategy for Fortune 500 Consumer Packaged Goods Company that linked to and supported their portfolio of product and marketing initiatives. Included retailer communication plan and sales guides
  • For a Fortune 500 Chemical Company, managed the marketing and sales strategy for multiple brands.  Developed and executed new products programs, and shut down underperforming products